14 White Hat WordPress SEO Tips For 2018
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https://chasereiner.com/seo/wordpress-seo
1. Markup Your Pages With Schema
Schema Markup gives you the ability to code your pages so that Google can better understand what those pages are about.
If you’re rocking an awesome theme like the Genesis Framework, some of this will be done already for you as genesis marks up certain elements on your site like, WP Header, Site Navigation, WP Sidebar, and Creative Work.
2. OG (Open Graph) Markup
As previously stated in the last tip, Open Graph data is what social platforms use to pull information on what your web pages are about.
Now that you’ve installed WPSSO you’ll be able to easily customize your OG data.
3. Use Category’s or Dates Based On Your Niche
There’s a lot of opinions on what the optimal posting structure people should use on their sites.
WARNING: before you change all your URL structures for SEO know that this is all opinion based from what I’ve learned and experimented with. If you do decide to go this route on a site that’s already doing fairly well, you may not even want to do this. If you do want to reformat your structure anyways, then MAKE SURE you do 301 redirects.
4. Start Migrating ClickFunnels Pages Into Your Site
If you’re unfamiliar with ClickFunnels, basically it’s a platform that let’s you setup landing pages with various steps or “funnels.”
The reason why I’ve included this as a tip is because I believe there’s a huge opportunity for almost anyone on WordPress to utilize these landing pages to drive higher conversions.
For example, if you check out my SEO course page you can see the funnel I’ve created which is integrated with the WordPress ClickFunnels plugin.
5. Content Upgrades For Posts
A content upgrade is basically something extra of value you can give to your visitors besides the post or page you’ve created.
The main purpose for these upgrades is to funnel your traffic into a controllable asset like a Facebook group, email list, Youtube subscriber, etc.
6. Caching For Site Speed
Caching is used to store information about the pages on your site and quickly serve them to your visitors.
The best caching plugin I’ve found is of course paid, but it’s fairly cheap ($30 one time fee) but works extremely well.
The plugin is WP Rocket and I believe it is also recommended by Brian Dean from Backlinko.
7. Bulk Image Compression
Image compression is an overlooked task that I see a lot of people miss on their sites.
For this task you’ll want to install the Smusher plugin.
8. Quickly Clean Up Broken Links and Redirects
For this I use the Broken Link Checker plugin.
9. Install an SEO Plugin
You can use All in One SEO, Yoast, etc. Doesn’t really matter.
I’d personally recommend Yoast however as some plugins like All in One SEO have flaws like not being able to specify canonical tags from one page to another which can be a really drag if you need to use canonicals.
10. Stay Away From Tags
In some cases, tags can help, but I really don’t recommend this to many sites for multiple reasons.
- A lot of these tags you can use categories for.
- If you use tags and don’t set them up correctly or continually use them, you’re going to have a ton of thin content / low value pages.
- They seem pretty unnecessary as I don’t know many people who surf sites through tags especially if categories are in place.
11. Social Share Integration
For social shares I use the Sumo plugin.
It’s easy to setup and allows you a pretty good amount of customizability.
SUMO Plugin Share Preview
12. Setup Facebook Comments For Articles
I believe that comments actually improve the SEO of articles.
Which is why I use the Facebook comments plugin.
13. Use Related Categories and Recent Posts On Your Side Bar
This is an easy tip that will help you automatically pass link juice to your most recent posts.
14. Quickly Optimize Image Alt Tags in The Media Section of WordPress
If you’re SEO’ing a site that you know hasn’t done alt tags, you can head over to the media section of WordPress and streamline the process instead of clicking into tons of individual pages.
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