3 ways to use search query data from Google Search Console 2018
New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report.
Dianna Huff on August 1, 2017 at 12:39 pm
In my last column, I covered how you can use Google’s Search Console to learn about the health of your website.
Search Console has another helpful report, called Search Analytics, which gives you an overview of how your website is performing in Google’s organic (non-paid) search results — namely, it shows some of the search queries people used to click through to your website.
In this column, I’ll explain how to read the report. I’ll also share a few simple strategies on how small business owners can use it to improve a website’s non-paid Google search results and website marketing in general.
3 ways to use search query data from Google Search Console 2018