Remember that Google update where they said they would give a little de-ranking on sites that have ads above the fold? Well, this is not about that. It’s about what you SHOULD do above the fold to make your rankings go up. Is it part of content marketing? Heck yeah. Here’s how it all affects SEO.

This entry is part of our Breaking Down Content Marketing Series

What is Above the Fold?

Above the fold is anything that a user sees once they land in the webpage. These are the images,texts, forms, etc – everything that their eyes can immediately take hold of – without scrolling down. Obviously, there are different folds for different laptop or desktop screens. You don’t have to worry about that. In general what you need to think about is, what are things you want people to immediately see once they land on your page?

As above SEO below.