ASK YOAST | Finding the Best Company Keyword Strategy SEO 2018
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Doing keyword research is a vital part of your content SEO strategy, but can be a long and difficult process. It’s just not easy to get into the heads of your audience: what words and phrases could they be using? What is their intention when searching? Another important aspect to check is whether it’s realistic to try to rank for a certain keyword or keyphrase, especially if there’s heavy competition.
In this Ask Yoast, I’ll get into a specific case of a business aimed at reaching people who want to start a company in Vietnam. What are the most important things to keep in mind?
Brian Ho emailed us his question on keywords:
I’m trying to reach out to people around the world who want to open a company in Vietnam. Does that mean that I need to add the word ‘Vietnam’ to all my focus keywords?
Watch the video or read the transcript further down the page for my answer!
Finding the best company keyword strategy for SEO 2018
“Well, you don’t have to add it to all of them, but ‘Vietnam’ is probably one of your important keywords at that point. So if you think about ‘start business’, then yes, ‘start business in Vietnam’ is probably the focus keyword that you want to optimize for, not ‘start business’, because then your competition will be way, way, way bigger.