How to Get 88% Open Rates and 56% CTRs Using Facebook Messenger

I recently had an experience that changed the way I think of digital marketing.

It happened on Facebook.

More specifically, it happened on Facebook Messenger.

I’m talking about Facebook Messenger bots, also called “messenger bots,” “chat bots” or “Facebook bots.”

My colleagues shared with me a recent marketing campaign that they conducted using Facebook Messenger.

The metrics convinced me: 88% open rate and 56% click through rate!

Sure, I’ve had some great email marketing campaigns, but it’s hard to top that result.

The experienced proved to me that Facebook Messenger bots are one of the most powerful new methods in digital marketing.

What do Facebook Messenger bots do? Think of it this way. It’s like email marketing, but using Facebook Messenger.