Life Above and Beyond the Fold
https://moz.com/blog/life-above-and-beyond-the-fold
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
For many years we used content above the fold as a gateway for users to access pretty much anywhere on our sites. We would fill these 600 or so pixels of valuable space with all the important sections of our site we wanted our users to know about (we were particularly guilty of this on homepages, as Rand discussed in this Whiteboard Friday).
However, the arrival of smartphones and tablets has forever changed the way people consume information and navigate around the web. Smartphones taught users how to scroll and swipe, and as such have reinvented the way webpages are designed. So, what about the fold? How has this changed in this multi-screen world?