Bots vs Email – Which One Is Better?
By Catherine_H
Bots vs Email – An Analysis of Three Different Campaigns & Results
postfunnel.com/bots-taking-finance-industrys-crm/
Being in the digital marketing space for a while, I’m used to new features, trends and technologies and the sheer panic that comes every time something new rolls out and the desire to become competent enough so to not become redundant – I think if you’re in the FB ads or digital marketing space you would have experienced this as well at some stage.
But bots are a bit different.
Otherwise known as “chatbots”, bots are essentially software technologies that automate tasks and enable almost human-like interactions. Tech giants like Microsoft and Google are all chomping at the bit to make waves in this space, and a recent study unveiled that nearly 180 bot startups have attracted over $24 BILLION in funding to date.
And – of course – Facebook is paving the way with Messenger, its open API allowing companies like ChatFuel and ManyChat to build software that allow use to use the platform as part of our sales funnels.
Bots, bots, bots, everywhere you look there’s a bot.
They’re pretty awesome, and novel – a combination that usually results in lucrative marketing ROI.
But do they actually work?
I mean, how do they actually stack up against the reigning king of email….
I decided to find out.