How Black Hats Are Weaponising Google’s Backlink Algorithm 2018
www.bandt.com.au/opinion/black-hats-weaponising-googles-backlink-algorithm
In this guest column, Digital 360’s strategic partnerships manager Don Milne (pictured below), takes a look at the dangers of Google’s SEO and brands hitching a ride on your website…
Google’s search ranking algorithm is complex beyond understanding. The few things we know for sure about search engine optimisation (SEO) are the things Google has told us.
Last year, Andrey Lipattsev, a search quality senior strategist at Google said, “I can tell you what they are. It is content. And it’s links pointing to your site” when asked what the most important ranking factors were, as reported by Search Engine Land.